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WHO IS "THE INCREDIBLE HUMP"?!


The New Jersey Nets have launched a new campaign featuring their power forward Kris Humphries who is in the running for the NBA's Most Improved Player and All-Defensive Team.


But what is the purpose of this whole campaign? I do not recall any time where a team would stand by a whole advertising agenda for one player on their team...what about all the other players on the Nets?!


I honestly didn't know Kris Humphries was a layer in the NBA until his reality superstar girlfriend Kim Kardashian put him on the map in the basketball and media world. I guess being in the limelight very often can do wonders for your career.


Check out the New Jersey Nets campaign for THE INCREDIBLE HUMP!!!

http://www.youtube.com/watch?v=Gaa21jCV2Ho